May 8, 2012 2:48 am
According to the survey, a vast majority (87 percent) of Americans indicate that they plan to take more or about the same number of trips this summer compared to what they did last year. Further, over two-in-five (42 percent) Americans report that they plan to take two or more trips this summer.
Results also indicate that a vast majority (84 percent) of Americans who will take vacations plan to travel primarily by car for at least one of their trips and plan on racking up an average of 1,172 miles on their leisure travel this summer. Americans report that they plan to take an average of two trips away from home during the summer months.
And these aren't just day trips that summer travelers are looking to take this year. Almost all (94 percent) of Americans traveling this summer plan to spend at least one night away from home and a majority (72 percent) expect to spend at least one night in a hotel. In fact, over one-third of American travelers plan to spend five nights or more in hotels during their summer vacations.
So what are travelers looking for in making their summer travel plans this year? One word: value. Nine in ten Americans that plan to travel this summer and stay in a hotel indicate that getting a good value for their money is extremely important, very important or important in their hotel selection.
Americans who will vacation this summer rank free breakfast the highest among areas where hotels can demonstrate that they provide good value for the money (75 percent). Among other areas of opportunity for hotels to provide value for the majority of summer travelers are best rate guarantees (62 percent), free parking (60 percent), and free high-speed Internet access (58 percent). Americans that plan to travel this summer feel that hotels (27 percent) deliver the greatest value for the money when compared to cruise lines (17 percent), rental cars (10 percent), airlines (9 percent), and gas stations (7 percent).
Published with permission from RISMedia.