October 25, 2012 6:32 am
Shoppers plan to deck their phones with apps to find coupons and deals
When consumers were asked what types of shopping apps they plan to download for holiday shopping, coupon apps were the most popular with 70 percent of the vote. This was closely followed by 66 percent of shoppers who said they will download comparison shopping apps; 63 percent plan to download price check apps with the ability to scan barcodes; and 54 percent of respondents will download apps dedicated specifically to searching Black Friday deals. Forty-three percent of consumers plan to download deal-of-the-day apps from daily deal websites such as Groupon® and Living Social®; 32 percent selected price calculator apps to determine discounts, tax and total cost of purchases; and 30 percent plan to download a gift list app to manage their shopping lists.
Consumers plan to purchase gifts at every price point from their mobile device
As tablets and smartphones have increased in popularity, shoppers are not only using their money-saving apps to compare prices and look for coupons, they plan to follow through with purchasing products at every price point. Forty-two percent of consumers said they plan to purchase both big- and small-ticket items with a mobile shopping app; 41 percent will purchase small-ticket items under $100; 10 percent plan to purchase all of the holiday gifts on their list using shopping apps; and 7 percent will purchase big-ticket items over $100.
Almost half of shoppers plan to reduce trips to retail stores this season
Saving money, time, or just for fun, holiday shoppers are turning to new shopping apps to complement their in-store buying this year. When survey respondents were asked how many trips they plan to make to retail stores for holiday gift purchases this year, 45 percent of consumers said they plan to make the same amount of trips, 7 percent indicated more trips, and 48 percent said less trips this year. Of those respondents, 57 percent of consumers said they plan to make between one and five trips to retail stores to purchase holiday gifts. Thirty-three percent plan to make six to 10 trips; 8 percent of shoppers plan to take 11 to 20 trips; and 2 percent plan to make more than 21 trips to brick and mortar stores.
Published with permission from RISMedia.